Path · Workshop catalog
Request program brief

Workshop catalog

Each program includes facilitator notes, artifact expectations, and honest prep times. Use the detail pages for deep syllabi and inquiry forms.

Writer marking margins on a printed funnel map with neon sticky tabs

Microcopy Lab for Checkout Recovery

Rewrite stalled carts with surgical headline tests, helper text, and reassurance lines grounded in behavioral prompts.

5 sessions · 2 hours each

Team clustering sticky notes that outline a services ladder on glass

Offer Architecture for Premium Services

Stack proof, scope, and pricing language without leaning on hype phrases ad networks flag.

3-day weekend intensive

Facilitator pointing at a storyboard wall for a SaaS onboarding story

Narrative Specs for B2B Demos

Turn demo scripts into spec sheets designers and engineers respect, with crisp transitions and honest limits.

4 sessions · 90 minutes

Lifecycle marketer arranging printed email panels across a desk

Subject Line Surgery for Lifecycle Teams

Diagnose fatigue signals, rebuild cohort-specific hooks, and document why a line exists beyond open-rate vanity.

6 sessions · 75 minutes

Designer sketching voice axes on a large paper tablet

Voice Governance for Distributed Teams

Draft decision trees that keep tone steady when five agencies touch the same surface area.

5 sessions · 2 hours each

Strategist pinning annotated landing printouts beside analytics notes

Landing Page Autopsy with Heatmap Context

Pair qualitative quotes with scroll-depth charts to explain why a block fails, then rebuild it with neutral claims.

4 sessions · 2 hours each

Creative director arranging printed testimonials beside a laptop timeline

Social Proof Stacking Without Overselling

Sequence quotes, logos, and usage stats so they reinforce each other instead of repeating the same boast.

3 sessions · 3 hours

Two laptops showing bilingual copy decks side by side on a long table

Localization Copy Pass for APAC Launches

Coordinate English source strings with Korean marketing counterparts without losing clarity or compliance.

5 sessions · 90 minutes

Analyst highlighting experiment deltas on a wall-mounted dashboard printout

Experiment Readouts for Copy Learners

Translate A/B outcomes into copy insights your org archives, not just slides that die after the meeting.

4 sessions · 2 hours

Program inquiry

Studio address

68-8, Jugyo ri 2, Yesan-eup
Yesan-gun, Chungcheongnam-do
Korea

Phone: +82-4-307-5713

Office windows: Tue–Sat 10:00–18:00 KST (virtual desks mirror these hours)

Map placeholder

Embed for Yesan studio loads after security review—coordinates locked to Jugyo ri 2.