Path · Studio roster
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Studio roster

We keep facilitation, research, and production roles distinct so critique time is not silently eaten by logistics.

Portrait of Jiwon Kael in studio lighting with teal rim light

Jiwon Kael

Brand Trainer

Former in-house editor for a Seoul fintech; now coaches bilingual tone ramps.

Maren Tolle reviewing printed interview transcripts at a standing desk

Maren Tolle

Research Lead

Designs diary studies that capture how buyers describe value before marketers polish it.

Elliot Prasad gesturing toward a wall calendar with cohort milestones

Elliot Prasad

Program Advisor

Sequences cohort calendars so legal, brand, and paid media reviewers overlap intentionally.

Heeju Mori arranging workshop cards on a dark table

Heeju Mori

Learning Designer

Builds asynchronous labs that mirror how distributed teams actually ship copy.

Cam Voss speaking with participants in a small breakout room

Cam Voss

Student Success Manager

Tracks pacing for mixed experience tables and pairs mentors when energy dips mid-sprint.

Yara Mensah comparing analytics dashboards on dual monitors

Yara Mensah

Conversion Analyst

Connects heatmaps and session replay excerpts to the exact sentences under review.

Theo Marin mid-conversation with cohort participants seated in semicircle

Theo Marin

Facilitation Coach

Trains client-side hosts to run internal recurrences of Pointx rituals without diluting rigor.

Ines Ortega adjusting a camera tripod beside a neon-outlined backdrop

Ines Ortega

Studio Producer

Handles AV, captioning, and asset drops so facilitators stay focused on language feedback.

Benji Okoro checking printed roster sheets against a tablet checklist

Benji Okoro

Operations Coordinator

Keeps enrollment data aligned with classroom capacity in Yesan and virtual overflow rooms.

Operating principles

Language over theatrics

We reward calm sentences that buyers can verify, not volume for its own sake.

Evidence-linked edits

Every suggested rewrite points to a note, metric, or interview clip that motivated it.

Cohort pacing respect

Tables mix levels on purpose, but we never let advanced participants steamroll foundational peers.

Transparent workload

Agendas show prep minutes honestly so managers can plan around real time investments.

Milestones

  1. 2019

    Pilot with two agencies

    Ran closed-door critiques for lifecycle teams shipping bilingual promos.

  2. 2022

    Yesan studio opens

    Added physical overflow for intensive weekends while keeping virtual parity.

  3. 2025

    Practice library launch

    Graduates upload anonymized templates that fuel optional alumni desks.