Proof Bands That Survive Paid Social Cropping

Paid social often crops hero copy before the proof line arrives. We treat proof as a banded module with its own safe zone rather than a sentence bolted to the headline.

Teams sketch three crop windows—9:16, 4:5, 1:1—and rewrite until each window still shows a stat plus the footnote source. If a crop fails, the concept goes back to outline stage.

Workshop attendees map which proof types need legal pre-clearance in Korea versus markets where self-reported metrics are acceptable. That upfront matrix prevents midnight escalations.

We close by exporting a Figma component spec so producers can drag bands without retyping numbers—a small guardrail that preserves language integrity.